Icesi University

Development of promotion strategies, sales and customer service, for the capture and penetration of markets that allow the expansion of virtual masters of the University.
118% fulfillment of goals in new links to the Master's Degree in ICT-Mediated Education, through the incorporation of marketing and communication strategies.
Development of a digital campaign on Facebook with an impact of more than 32,000 people reached and 450 leads.
Development of a digital campaign on Facebook with an impact of more than 32,000 people reached and 450 leads.
Leader in a project for the implementation of CRM (Zoho) and VoIP switchboard in the cloud to improve customer acquisition and service.
Incorporation of automation and monitoring systems for prospects in email marketing campaigns, impacting a population of more than 2,000 leads
Creation of customer service policies and internal procedures for the CRM, in order to track and profile prospects.
Research of national and international competitors in the market niche to perform benchmarking, which allows improving competitiveness.
Development of commercial strategies that allow generating attraction in the market with the value proposition in potential customers.

Private University of Cali, focused on high quality education.

Andres Felipe