Andres Felipe

Colegios Arquidiocesanos

  • Leader of the creation process of the Marketing area, for the Santa Isabel de Hungary and Alberto Uribe Urdaneta foundations in charge of 25 schools in Santiago de Cali.
  • Development of the Strategic Marketing and Communications Plan for each of the foundations of the Archdiocesan Colleges.
  • Development of the Strategic Marketing and Communications Plan for each of the foundations of the Archdiocesan Colleges.
  • Construction of a marketing and sales team to identify, propose, train and execute in an interdisciplinary way the strategies of the area, which point to the organizational strategic plan.
  • Structuring of guidelines for agreements and corporate brand management.
  • Creation of New Brand
  • Research and construction of insights for the Archdiocesan Colleges, achieving an impact on external communication and carrying out promotional strategies that allowed enrollment growth by 5% compared to 2016.
  • Investigation of direct competitors in 11 Archdiocesan Colleges, managing to identify the added value of each one in order to carry out benchmarking and continuous improvement processes
  • Training for Academic Secretaries in Customer Service, achieving a 15% quarterly improvement in the positive perception of the customer.
  • Survey of requirements and implementation of the platform for the PQR, in order to follow up on the requests, managing to generate data from these processes.
  • Redesign and structuring of the website for schools: www.arquidiocesanos.edu.co
  • Profiling of prospects for Calendar B Schools, managing to identify that 17% of families make their purchase decision based on references from families that are already linked to the school, another 17% through a Catholic link, managing to direct the strategies to these blocks .

Description

Private schools of primary and secondary education administered by the Archdiocese of Cali.

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